Gerren V is the author of Combination 2 Success – The greatest guide to accomplishing goals in the 21st Century. His eBook is available at Barnesandnoble.com. He explores motivational principles and exercises to assist individuals in successful living. This blog reveals the exploration of experiments and beseeches you to conduct research for your life.
Character influences and can shape the perception of the company. Marketing management is a necessary function of business that makes consumer’s aware of a particular product or service. A successful company exhibits many positive characteristics that are incorporated into their marketing management strategy. One of these characteristics includes the organization’s capacity to conduct activities with integrity. The need to operate with integrity is also identified throughout the Bible. The ability to uphold integrity throughout challenges will help contribute to the company’s effectiveness.
Scripture can definitely serve as useful source in teachings about integrity. An important key is to remember to make effective use of Scripture to reach goals. Integrity may be difficult to maintain in terms of organizational leadership because perception from people will not always be accurate. Organizations contain members that must uphold the integrity of the company. What happens when opposing perceptions of integrity arise in regards to a company’s activities? Some people may believe integrity is remaining truthful 100% of the time, without taking consideration for a person’s feelings. Others may believe that integrity means upholding the mission of the organization.
Proverbs 11:3 states, “The integrity of the upright shall guide them: but the perverseness of transgressors shall destroy them.” Success wants people to honest with interaction with each other. This principle can be utilized with business activities. An organization should only promote services that they can actually provide. Otherwise, they provide the consumer with false expectations.
An organization’s character can heavily impact their ability to accomplish goals. Marketing strategies serve as an important part in helping a company reach business goals. Strategies can vary by business industry, location and company goals. The inability to provide clients with quality experiences can lead to a negative reputation. This could diminish the amount of repeat customers and decrease revenues. Companies can build a positive reputation by meeting and exceeding customer expectations.
The concept of integrity is further discussed in Proverbs 10:9 which states, “He that walketh uprightly walketh surely: but he that perverteth his ways shall be known.” Organizations can use this scripture to build handle conflicts. Conflicts of interest can occur within any aspect of business activities, which leads hinders the organizations ability to carry out its mission (Ochulor & Okpo, 2010). Integrity can reinforce people’s faith in the business even during times of internal or external conflict. Organizations reflect their leaders and members, which is one of the reasons, why they must uphold high quality standards (Thompson, K., Thach, E., & Morelli, M., 2010). If team members are not performing with integrity, the organization may lose outside supporters and the trust of its employees.
Integrity contributes to the success of an organization. John Maxwell (1993) considers integrity to be the most important characteristic of leadership. Its effectiveness can be monitored in many parts in the strategy for marketing management. Organizational leaders can implement different initiatives to increase the amount of clients, stimulate positive opinions about the company, as well as the value of products and/or services.
Maxwell, John. C., Developing the Leader Within You. Nashville, TN: Thomas Nelson, 1993.
Ochulor, C. & Okpo, O. (2010) The Place of Ethics in Business: A Case Study of Locke’s Ethics. European Journal of Scientific Research, 44, 477-484. Retrieved from EBSCOhost.
Thompson, K., Thach, E., & Morelli, M. (2010). Implementing Ethical Leadership: Current Challenges And Solutions. Insights to a Changing World Journal, 4, 107-130. Retrieved from EBSCOhost.