Strategic Planning

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Strategic planning is essential to the success of the individual. This planning process includes evaluating self strengths and weaknesses. The identification of these areas can be helpful in accomplishing goals, as well as improvement opportunities.

The planning process can also outline opportunities for the organization and prepare for potential threats. Performing a self-assessment will provide knowledge that can be useful to the person and team members.

The spirit makes up one major opportunities of the person. Spiritual leaders utilize traditions that other leaders have used for many of years. This includes, but is not limited to the singing songs and performing rituals. This provides the person with an opportunity to become an integral part of church history. The planning process will help the person develop a vision, which can be used to carry out the mission. A properly developed vision may make the person and team members more comfortable with goals.

Another focus of the person is growth into life. This can include physical in terms of materials and helping team members spiritually grow to enhance their quality of life. Leaders are friendly and inviting to the community. They conduct activities with passion and show the importance of having loyalty to their goals. With all the information that can be received via different sources, such as personal relationships, Internet, television and music, we people must be conscious of our ability to lead others. This requires leaders remain current with marketing activities to reach out to the community. The person searches for ways to reach goals through various methods.

Integrity may be difficult to maintain in terms of leadership because perception from people will not always be accurate. Some people may state that integrity is remaining truthful 100% of the time, without taking consideration for a person’s feelings. Others may believe that integrity is upholding the mission of the universe. Leaders need to take responsibility for the activities and display integrity. Identifying weaknesses is useful because it provides leaders with opportunities to enhance their self.


Operating with Integrity

Gerren V is the author of Combination 2 Success – The greatest guide to accomplishing goals in the 21st Century. His eBook is available at  He explores motivational principles and exercises to assist individuals in successful living. This blog reveals the exploration of experiments and beseeches you to conduct research for your life. 

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Character influences and can shape the perception of the company. Marketing management is a necessary function of business that makes consumer’s aware of a particular product or service. A successful company exhibits many positive characteristics that are incorporated into their marketing management strategy. One of these characteristics includes the organization’s capacity to conduct activities with integrity. The need to operate with integrity is also identified throughout the Bible. The ability to uphold integrity throughout challenges will help contribute to the company’s effectiveness.

Scripture can definitely serve as useful source in teachings about integrity. An important key is to remember to make effective use of Scripture to reach goals. Integrity may be difficult to maintain in terms of organizational leadership because perception from people will not always be accurate. Organizations contain members that must uphold the integrity of the company. What happens when opposing perceptions of integrity arise in regards to a company’s activities? Some people may believe integrity is remaining truthful 100% of the time, without taking consideration for a person’s feelings. Others may believe that integrity means upholding the mission of the organization.

Proverbs 11:3 states, “The integrity of the upright shall guide them: but the perverseness of transgressors shall destroy them.” Success wants people to honest with interaction with each other. This principle can be utilized with business activities. An organization should only promote services that they can actually provide. Otherwise, they provide the consumer with false expectations.

An organization’s character can heavily impact their ability to accomplish goals. Marketing strategies serve as an important part in helping a company reach business goals. Strategies can vary by business industry, location and company goals. The inability to provide clients with quality experiences can lead to a negative reputation. This could diminish the amount of repeat customers and decrease revenues. Companies can build a positive reputation by meeting and exceeding customer expectations.

The concept of integrity is further discussed in Proverbs 10:9 which states, “He that walketh uprightly walketh surely: but he that perverteth his ways shall be known.” Organizations can use this scripture to build handle conflicts. Conflicts of interest can occur within any aspect of business activities, which leads hinders the organizations ability to carry out its mission (Ochulor & Okpo, 2010). Integrity can reinforce people’s faith in the business even during times of internal or external conflict. Organizations reflect their leaders and members, which is one of the reasons, why they must uphold high quality standards (Thompson, K., Thach, E., & Morelli, M., 2010). If team members are not performing with integrity, the organization may lose outside supporters and the trust of its employees.

Integrity contributes to the success of an organization. John Maxwell (1993) considers integrity to be the most important characteristic of leadership. Its effectiveness can be monitored in many parts in the strategy for marketing management. Organizational leaders can implement different initiatives to increase the amount of clients, stimulate positive opinions about the company, as well as the value of products and/or services.


Maxwell, John. C., Developing the Leader Within You. Nashville, TN: Thomas Nelson, 1993.

Ochulor, C. & Okpo, O. (2010) The Place of Ethics in Business: A Case Study of Locke’s Ethics. European Journal of Scientific Research, 44, 477-484. Retrieved from EBSCOhost.

Thompson, K., Thach, E., & Morelli, M. (2010). Implementing Ethical Leadership: Current Challenges And Solutions. Insights to a Changing World Journal, 4, 107-130. Retrieved from EBSCOhost.

Social Media & Digital Marketing Success

Businesses can look to capitalize on digital marketing. The inception of social media generates a marketing avenue that business owners may use to connect with consumers and transform leads into consumers.



5 Tips for Success within Digital Marketing

To help businesses enhance their marketing strategy with social media, Real Manifestation, LLC CEO shares five useful practices:

No. 1: Establish unique presence

It is essential that your profile reflects high quality and dedication to creating positive relationship with patrons. This means replacing the stock profile photo with an image that captures the essence of your business. After you chosen an appropriate profile image, it’s important to scribe a profile description that conveys to the digital world what your business does. Be sure to link your business website to your social media page and vice versa.

No. 2: Promote

Look for ways to connect with your customers. You can utilize different marketing campaigns that help you obtain the email addresses of customers. This can be especially useful If you have conducted email marketing campaigns and have a list of your customers’ email addresses. Use the import tool within the social media network platform and find your customers. Then, you can start connecting them on different networks. This is a great way to let people know about your products or services, as well as great deals.

No. 3: Pay Attention

Social media has a culture of its own. Trends can be recognized based on various characteristics like demographics and geographic. By paying attention to social media trends, business can focus on offering relevant products and services that people want.

No. 4: Redefine Social Media Objectives

There are different purposes that businesses use digital marketing. It can lead to more followers, gain traffic for their business website, online sales or to have people engage with your digital content. Once you identify clear goals, web content can be customized to reach your audience. To increase your online sales create content posts about online deals or special offers.

No. 5: Digital Optimization

As you look for high yield revenue gains from social media, it is imperative to know it only represents a portion of your marketing plan. Experiment with different platforms, media, etc. to give you a better success rate Digital marketing is still marketing and requires repetition. Repetition endures through time.